SEO Ain’t Easy
If you followed my previous guide your Blog is currently indexed by Google and Yahoo, but now you are confronted with a new problem – how do I build traffic for local or national Websites? You could have the best tech blog on the Internet, but if no one knows about it you will begin to feel discouraged and ultimately lose the motivation to continue writing great content. Creating a successful tech blog takes work, there’s no way around it. The good news is that if you remain dedicated and take the following steps you will be in the best possible position to succeed. So let’s get right into my 5 simple steps to building traffic for your Blog.Step One: Internal Links
Every time you write a new post you need to take advantage of Internal Linking – creating links between existing posts on your site. As Google and Yahoo begin indexing your articles the more internal links within your posts the easier it will be for the search engines to find new content. As a rule of thumb I always include at least one internal link within my posts that references an existing post indexed by Google. To verify which posts are indexed by Google visit Google Webmasters and view the sitemap for your Blog. If you do not have a Google Webmasters account then type site:yoururl (replacing yoururl with your blog’s address) – this will display all of the URLs currently indexed by Google for your domain.Step Two: Social Bookmarks
My philosophy on great content is simple – sharing is caring. In order to share your content with the world I recommend creating accounts on Digg, Stumble Upon, Delicious and Reddit. These four social bookmarking sites have proven the most valuable to my tech blogs and generate nearly 10% of my total visitors each month. When I write a valuable piece of original content I always submit to these four sites. There are hundred of other social bookmarking websites on the Internet and it’s really up to you to decide how much time you want to invest adding your content. If you don’t want to invest the time it takes to manually submit your sites and have some extra cash lying around then I recommend taking a look at Bookmarking Demon Version 5 Click Here!. With Bookmarking Demon 5 you can auto create accounts on over a hundred social bookmarking sites and mass submit your content. Keep in mind doing so has risks such as your IP address being banned or your bookmarking accounts being closed so I insist that you only bookmark a couple of URLs per day.Step Three: Social Networks
There’s 3 social networks that I focus on with my tech blogs – Facebook, MySpace and Twitter. Some might say Twitter is more of a hybrid – half social network half social bookmark, but for the purpose of this guide we’ll call it a social network. In my 10 WordPress Plugins for your Tech Blog Guide I recommended installing Facebook Sharecount and Tweetmeme Retweet Button – these two tools will make tweeting your content fast and simple. When it comes to MySpace I let Bookmarking Demon 5 do the job for me with the automated submission. In order for these 3 social networks to truly drive targeted traffic to your Blog you will need to begin a following. For your Twitter account begin doing searches for keywords that you focus on and start following – people who tweet about tech are very likely to return the favor and follow your account as well. Facebook is all about creating a Fan Page — you will first need to create your own personal page and then add a Page, but we’ll go more into detail on our Facebook Tutorial.Step Four: Post to Article Directories
Sometimes it takes the power of an established website to help show the world that your Blog exists. There are endless amounts of article submission websites that let you post original content and share backlinks to your Blog, but I stick to one – Ezinearticles. I use Ezinearticles because it’s proven to drive loyal readers to my blogs. What makes an article submission successful is great content and its that great content that interests readers into viewing your profile and ultimately clicking your domain. A normal article I submit to Ezinearticles will get around 200 views in the first week, 30 will view my profile and 5 to 6 will go to my site. These numbers might sound small, but if you plan on submitting articles on a weekly basis they will add up quickly. Most importantly the people visiting your site will already value your content and will become the most likely candidates to bookmark and follow your social networking accounts. If you still aren’t convinced that Ezinearticles is a great free way to drive traffic to your blog take a look at their benefits page here.Step Five: Post Quality Content on a Regular Basis
Internal links, social bookmarks, social networks and article directory submissions are great, but they all rely on the fact that quality content drives traffic. You need to spend the the time and do the research to create valuable content for your readers. Sometimes you will want to share content from other tech blogs and this is important as well, but you still need your own content to separate your site from the sea of blogs flooding the Internet. If you don’t have the time to create the original content a successful tech blogs needs then I suggest you start outsourcing your writing from day one. Finding ways to monetize your Blog to cover the costs of paying for writers will be a struggle at first, but I know many tech bloggers that use this method successfully. Keep in mind that their tech blogs are focused primarily on making money and they own dozens of blogs, but if that’s your goal then go for it. My goal is simply sharing information to help others with the ultimate goal of creating a valuable resource for the Internet – or to put it a different way I want to be an expert in my field.
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I hope that you’ve found this guide useful, please feel free to leave your comments below.